{"id":29909,"date":"2025-04-16T14:35:12","date_gmt":"2025-04-16T12:35:12","guid":{"rendered":"https:\/\/www.testing.salon-ctco.com\/?p=29909"},"modified":"2025-04-16T14:38:09","modified_gmt":"2025-04-16T12:38:09","slug":"the-eac-summit-2025-the-unmissable-event-for-the-international-promotional-products-industry","status":"publish","type":"post","link":"https:\/\/www.testing.salon-ctco.com\/en\/2025\/04\/16\/the-eac-summit-2025-the-unmissable-event-for-the-international-promotional-products-industry\/","title":{"rendered":"The EAC Summit 2025: The unmissable event for the international promotional products industry"},"content":{"rendered":"<p class=\"\" data-start=\"324\" data-end=\"768\"><strong>From May 19 to 21, 2025, in Leuven, Belgium<\/strong>, the EAC Summit 2025 will bring together industry leaders and decision-makers for a unique event. Co-organized by the <strong>European Associations Cooperation (EAC)<\/strong> and the <strong>Promotional Products Association International (PPAI)<\/strong>, this summit is set to be a true catalyst for innovative ideas and global collaborations.<\/p>\n<p data-start=\"324\" data-end=\"768\"><img class=\"aligncenter wp-image-29911\" src=\"https:\/\/www.testing.salon-ctco.com\/app\/uploads\/2025\/04\/EXPOSER-SUR-CTCO-300x169.jpg\" alt=\"\" width=\"600\" height=\"337\" srcset=\"https:\/\/www.testing.salon-ctco.com\/app\/uploads\/2025\/04\/EXPOSER-SUR-CTCO-300x169.jpg 300w, https:\/\/www.testing.salon-ctco.com\/app\/uploads\/2025\/04\/EXPOSER-SUR-CTCO-1024x576.jpg 1024w, https:\/\/www.testing.salon-ctco.com\/app\/uploads\/2025\/04\/EXPOSER-SUR-CTCO-768x432.jpg 768w, https:\/\/www.testing.salon-ctco.com\/app\/uploads\/2025\/04\/EXPOSER-SUR-CTCO-533x300.jpg 533w, https:\/\/www.testing.salon-ctco.com\/app\/uploads\/2025\/04\/EXPOSER-SUR-CTCO-587x330.jpg 587w, https:\/\/www.testing.salon-ctco.com\/app\/uploads\/2025\/04\/EXPOSER-SUR-CTCO-500x281.jpg 500w, https:\/\/www.testing.salon-ctco.com\/app\/uploads\/2025\/04\/EXPOSER-SUR-CTCO-600x337.jpg 600w, https:\/\/www.testing.salon-ctco.com\/app\/uploads\/2025\/04\/EXPOSER-SUR-CTCO-133x75.jpg 133w, https:\/\/www.testing.salon-ctco.com\/app\/uploads\/2025\/04\/EXPOSER-SUR-CTCO-445x250.jpg 445w, https:\/\/www.testing.salon-ctco.com\/app\/uploads\/2025\/04\/EXPOSER-SUR-CTCO-356x200.jpg 356w, https:\/\/www.testing.salon-ctco.com\/app\/uploads\/2025\/04\/EXPOSER-SUR-CTCO-190x107.jpg 190w, https:\/\/www.testing.salon-ctco.com\/app\/uploads\/2025\/04\/EXPOSER-SUR-CTCO-650x365.jpg 650w, https:\/\/www.testing.salon-ctco.com\/app\/uploads\/2025\/04\/EXPOSER-SUR-CTCO-59x33.jpg 59w, https:\/\/www.testing.salon-ctco.com\/app\/uploads\/2025\/04\/EXPOSER-SUR-CTCO.jpg 1366w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<article class=\"text-token-text-primary w-full\" dir=\"auto\" data-testid=\"conversation-turn-14\" data-scroll-anchor=\"true\">\n<div class=\"text-base my-auto mx-auto py-5 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[70rem]:[--thread-content-margin:--spacing(12)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto flex max-w-(--thread-content-max-width) flex-1 text-base gap-4 md:gap-5 lg:gap-6 group\/turn-messages focus-visible:outline-hidden\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"relative flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"3b0fbf04-5cfd-4544-a979-f7a0464980ca\" data-message-model-slug=\"gpt-4o-mini\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light\">\n<p class=\"\" data-start=\"36\" data-end=\"168\">In a constantly evolving world, this event offers an ambitious program focused on key themes to prepare the industry for the future:<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<ul data-start=\"975\" data-end=\"1332\">\n<li class=\"\" data-start=\"975\" data-end=\"1051\">\n<p class=\"\" data-start=\"977\" data-end=\"1051\"><strong>Sustainability<\/strong>: Solutions for a more environmentally friendly industry<\/p>\n<\/li>\n<li class=\"\" data-start=\"1052\" data-end=\"1147\">\n<p class=\"\" data-start=\"1054\" data-end=\"1147\"><strong>Digital Transformation<\/strong>: Unlocking the potential of new technologies<\/p>\n<\/li>\n<li class=\"\" data-start=\"1148\" data-end=\"1244\">\n<p class=\"\" data-start=\"1150\" data-end=\"1244\"><strong>Global Supply Chains<\/strong>: Ensuring security and resilience in a rapidly changing world<\/p>\n<\/li>\n<li class=\"\" data-start=\"1245\" data-end=\"1332\">\n<p class=\"\" data-start=\"1247\" data-end=\"1332\"><strong>Cross-Border Politics<\/strong>: Regulatory developments and their impact on the industry<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"1334\" data-end=\"1439\">The goal? To create synergies, anticipate upcoming challenges, and build the solutions of tomorrow together.<\/p>\n<p style=\"text-align: center\"><span style=\"font-size: 18pt\"><strong><a href=\"https:\/\/eventreg.ppai.org\/eacintl2025euro\/begin\">Register now<\/a><\/strong><\/span><\/p>\n<h3 class=\"\" data-start=\"1446\" data-end=\"1499\">A rich program with international speakers :<\/h3>\n<p class=\"\" data-start=\"1501\" data-end=\"1623\">Les pr\u00e9paratifs vont bon train, et la liste des intervenants ne cesse de s\u2019\u00e9toffer avec des experts de renomm\u00e9e mondiale :<\/p>\n<p class=\"\" data-start=\"1625\" data-end=\"1958\"><strong>Tom Szaky, <\/strong>Founder and CEO of TerraCycle, will be among the keynotes. TerraCycle is a global leader in circular economy solutions, working to address complex recycling challenges \u2013 including within our industry. Tom will share practical approaches to end-of-life strategies for promotional products. Fun fact: TerraCycle recently designed the winners\u2019 podiums for the Paris Olympic Games using recycled content, including items from our industry.<\/p>\n<p class=\"\" data-start=\"1625\" data-end=\"1958\"><strong>Marco Heller<\/strong> will lead a dynamic session titled \u2018Building a Brand in Real-Time\u2019. As an expert in strategic brand development and digital storytelling, Marco brings years of hands-on experience from both agency and corporate perspectives. His session will offer a unique, interactive experience where a brand concept is developed live on stage, demonstrating the power of strategic creativity and real-time audience engagement.<\/p>\n<p class=\"\" data-start=\"1625\" data-end=\"1958\"><strong>Lisa Marie Brehmer<\/strong>, representing the German Federal Association for Wholesale, Foreign Trade and Services (BGA), will provide an update on current developments at the highest level of association work in Brussels. Her insights will shed light on the latest regulatory and political shifts affecting the promotional products industry in Europe, including advocacy efforts and upcoming policy changes relevant to our sector.<\/p>\n<p class=\"\" data-start=\"1625\" data-end=\"1958\">Additional sessions are being developed in collaboration with key experts from across Europe, including representatives from BPMA and the European Banking Association.<\/p>\n<p class=\"\" data-start=\"1625\" data-end=\"1958\">There will also be panels on emerging topics such as Digital Compliance, ESG, and the Future of Sustainable Communication, featuring voices from academia, business, and regulatory fields.<\/p>\n<h3 class=\"\" data-start=\"2813\" data-end=\"2862\">Join an event with a European dimension<\/h3>\n<p class=\"\" data-start=\"2864\" data-end=\"3158\">The EAC Summit 2025 is much more than just a conference: it\u2019s a strategic moment to shape the future of our industry, foster cross-border exchanges, and drive new initiatives. Whether you are a manufacturer, distributor, agency, or institutional player, this is the place for you.<\/p>\n<p class=\"\" data-start=\"3160\" data-end=\"3360\">? <strong data-start=\"3163\" data-end=\"3172\">Dates<\/strong> : May 19\u201321, 2025<br data-start=\"3195\" data-end=\"3198\" \/>? <strong>Location<\/strong>\u00a0: Louvain (Leuven), Belgique<br data-start=\"3238\" data-end=\"3241\" \/>? <strong>Registration<\/strong>\u00a0: <a class=\"\" href=\"https:\/\/eventreg.ppai.org\/eacintl2025euro\/begin\" target=\"_new\" rel=\"noopener\" data-start=\"3262\" data-end=\"3360\">https:\/\/eventreg.ppai.org\/eacintl2025euro\/begin<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From May 19 to 21, 2025, in Leuven, Belgium, the EAC Summit 2025 will bring together industry leaders and decision-makers for a unique event. Co-organized by the European Associations Cooperation [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":29912,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[35],"tags":[],"_links":{"self":[{"href":"https:\/\/www.testing.salon-ctco.com\/en\/wp-json\/wp\/v2\/posts\/29909"}],"collection":[{"href":"https:\/\/www.testing.salon-ctco.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.testing.salon-ctco.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.testing.salon-ctco.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.testing.salon-ctco.com\/en\/wp-json\/wp\/v2\/comments?post=29909"}],"version-history":[{"count":2,"href":"https:\/\/www.testing.salon-ctco.com\/en\/wp-json\/wp\/v2\/posts\/29909\/revisions"}],"predecessor-version":[{"id":29915,"href":"https:\/\/www.testing.salon-ctco.com\/en\/wp-json\/wp\/v2\/posts\/29909\/revisions\/29915"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.testing.salon-ctco.com\/en\/wp-json\/wp\/v2\/media\/29912"}],"wp:attachment":[{"href":"https:\/\/www.testing.salon-ctco.com\/en\/wp-json\/wp\/v2\/media?parent=29909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.testing.salon-ctco.com\/en\/wp-json\/wp\/v2\/categories?post=29909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.testing.salon-ctco.com\/en\/wp-json\/wp\/v2\/tags?post=29909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}